This month saw us partner with Spirit FM to run an Apprentice inspired campaign with presenters Stuart and Simon. Their challenge was to find and purchase ten items in Chichester using a £145 pre-loaded Chichester Gift Card. They had a very limited time to find all of these items and the challenge saw them visiting various BID businesses including retailers, restaurants and hairdressers. The campaign was promoted heavily on Spirit FM and included a competition for listeners to win a Chichester Gift Card preloaded with £145.
The aim of the campaign was to promote the Chichester Gift Card and the wealth of businesses in Chichester involved in the scheme as well as promoting Chichester as a destination. The winner was announced on Monday 15th April following a fantastic campaign that reached 76,160 people both on-air and online.