Independents Week was launched nationally in July 2010 to celebrate the crucial economic and social contributions made by independent businesses. Chichester BID supports independents throughout the year and rather than just one week the BID has dedicated the whole month of July for Independents to benefit, providing tailored opportunity, activity and promotion.
Independents Month is a fantastic way to showcase the might of small businesses. Its message is to raise awareness and support for independent businesses in the public domain.
Independent shops are what keeps a city like Chichester unique and interesting, offering customers a wide choice of products and services that help to keep the High Street vibrant with choice and individuality. Despite all the gloomy news, the UK High Street still has a certain edge on the internet in two very simple and irreplaceable areas – human contact and spirit.
Independents are the backbone of the High Streets survival, by supporting local independent business, we keep our city individual and personal. Compelling research carried out on behalf of the Federation of Small Businesses shows that for every £1.00 spent locally, around 50p – 70p of that money recirculates back into the local economy. For the same £1.00 spent out of town or online, only 5p trickles back to the local community.
When people realise and appreciate the impact that their choice of where to spend can have, consumers will make more effort to spend with local independent businesses. The BID team have created a tag line and logo (Be Smart, Shop Local) for this year’s Independents Month that will reinforce this message to shoppers to support the city’s independent businesses.
The BID Team will be helping Independents to get noticed this July, we will be producing promotional material to help them stand out from the crowd and give the public a visual “signpost” to identify them as one of the many indies in the city. By doing so we will be able to highlight, in plain view to all the city’s visitors, the sheer wealth of independent businesses we have on offer.
Calling All Independents – Make sure you maximise your business potential this July. Independents Month is the perfect opportunity to showcase your business with a special promotion or maybe even a taster event – think of fun, quirky ways to connect and engage with your customers. We’d love to hear your ideas, we are here to support you and we’ll promote your activities via our social media channels. If you want to get your hands on the Independents Month bunting and window stickers, please email us now, to avoid disappointment.
Support Activities Planned for Independents this July Include:
- Open invitation to Business Expo for BID Levy Independents.
- Discounted business focussed workshops: Wake UP Workshops (Small and Start Up businesses) for marketing and branding.
- Promotion of Chichester Independents in local press including advertising support and editorial coverage.
- Online promotion via Visit Chichester and Love Where You Live.
- FREE networking: Meet Your Local Media Event (details coming soon).
- Access to eye catching branded promotional material to unify the Independents (bunting, logo, window stickers).
- Social Media Campaign.
In the Pipeline:
- New Chichester Gift Card
- New Independents Shopping Guide.